Ditch the Basic. Make It Bold.
Let’s be honest—breakfast has been getting the bare minimum from us. A piece of dry toast on the way out the door. A sad, soggy sandwich while scrolling through emails. But what if we told you the most overlooked meal of the day is actually your most untapped creative opportunity?
Introducing Heinz Jalapeño Ketchup: the condiment that doesn’t just sit on your plate, it sets the tone for your whole morning. By combining our signature thick, rich tomato flavor with the bold kick of jalapeño, we’ve created a bottle of inspiration. One squeeze, and suddenly breakfast isn’t just fuel—it’s a moment. A mood. A masterpiece.
How It Works: The Breakfast Art Movement
🚀 Squeeze: Take Heinz Jalapeño Ketchup and add your signature touch.
📸 Snap: Capture your breakfast masterpiece.
🌍 Share: Tag #SpiceOutsideTheLines and join the movement!
It’s more than just ketchup—it’s self-expression on a plate. From eggs to avocado toast, pancakes to breakfast burritos, Heinz Jalapeño Ketchup makes everything more exciting.
More Than a Condiment—It’s a Creative Tool
Gen Z and younger millennials crave moments of self-expression—even at the breakfast table. Heinz Jalapeño Ketchup turns basic into bold, giving you a reason to linger, create, and share something that feels uniquely yours.
Whether it’s your first meal after pulling an all-nighter or your weekend brunch masterpiece, Heinz is here to help you turn the ordinary into the unforgettable.
Ready to spice outside the lines?
Grab your bottle, fire up your flavor, and make breakfast your new favorite creative ritual.
CAMPAIGN DELIVERABLES
BULLETIN BILLBOARD
📌 Visual: A split-screen transformation:
Left: A plain breakfast sandwich.
Right: The same sandwich exploding with flavor, drenched in Heinz Jalapeño Ketchup.
📢 Tagline: “Your Breakfast Just Leveled Up.”
📝 Secondary Text: “Heinz Jalapeño Ketchup: Because Basic is Never an Option.”
BUS SHELTER
📌 Visual: A giant Heinz Jalapeño Ketchup bottle tilted like a paint can, pouring a vibrant red stream over a plate of breakfast foods. A hand holding a paintbrush completes the scene, painting a masterpiece of flavor.
📢 Tagline: “Spice Up Your Morning Masterpiece.”
📝 CTA: “Make your plate a work of art with Heinz Jalapeño Ketchup. Order now.”
INSTAGRAM CAMPAIGN: 4 POSTS
1️⃣ “BREAKFAST ARTIST ASSEMBLE.” 🎨🔥
2️⃣ “MAKE A MESS. MAKE IT SPICY.” 💥🥚
3️⃣ “THE WORLD NEEDS MORE ART. START AT BREAKFAST.” 🎨🍔
4️⃣ “SCAN FOR SPICY INSPIRATION.” 📲🔥
📢 JOIN THE BREAKFAST ART MOVEMENT!
Heinz Jalapeño Ketchup isn’t just a condiment—it’s a creative tool. One squeeze at a time, we’re making breakfast an experience worth sharing.
🎨 Get messy. Get spicy. And most importantly, get creative.
🚀 Ready to reinvent your morning? Grab a bottle and #SpiceOutsideTheLines.